VIEW design performance.

VIEW has evolved into what it is today through aiming to develop original cutting edge swimming gear.

VIEW released the world’s first interchangeable prescription lens goggles in 1991, and also launched highly specialised children’s goggles in 1994. In 2004 VIEW released the first specialised women’s goggles in Japan, along with racing goggles with hugely reduced resistance. In 2016 we saw the release of beginner goggles designed for ease of use, toddler goggles for ages 3-5, and more.

All of these products have a highly functional design, created with innovation and precision to deliver the best performance.
Form and functional aesthetics born from functionality are paramount to VIEW’s design and concept. VIEW is determined to continue to developing original and high-precision products that meet our customer’s needs without compromise. Functionality always comes one step before design.